Reach for the Sun Bottle Hunt

The Reach for the Sun Bottle Hunt was mid-1990s internet contest promoting the beverage Sunny Delight.

For the game, a very early internet promotion, simple graphics depicting Sunny Delight "bottles" were incorporated into independent American web sites. The site locations were variously personal home pages or more well-known internet resources. At the main contest site, riddles were provided weekly to help people discover each of the sites displaying a hidden bottle. Participants were encouraged to use the newest search engines in combination with the riddles.

Initially appearing in 1996 and gaining national attention, the contest was repeated three times over the course of a year and a half, and over 4,000 prizes were awarded during each iteration, ranging from tee shirts to college scholarships.
 
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