Pulse influencer awards started in 2021. Since many individuals were in lockdowns and there were few jobs and schools open, the Covid-19 outbreak increased the demand for content. The pandemic gave birth to numerous content producers for various social media platforms. The Pulse Influencer Awards was launched in 2021, just as the pandemic was being contained. They are intended to recognize and celebrate rising stars in the African influencer ground who are creating exciting, ever-engaging communities around their area of expertise and skill. In Kenya, the event took place on Saturday, October 15, 2022, at the Mövenpick Hotel & Residences and was attended by Kenya’s top influencers.
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