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Prosponsive
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Prosponsive is a trademarked neologism by Jeff Lantz and Russ Caudell. In addition to its general meaning of being proactively responsive, the term specifically refers to being proactively responsive when it comes to things like sales for a business as opposed to being simply reactive when the customer calls. Etymology The word prosponsive is a portmanteau of "proactive", in terms of reaching out to something proactively, and "responsive", in the terms of being proactively responsive. They registered the term and branded it.<ref name":4" /> The term has caught on to by others and is used to explain initiatives in a business.<ref name":0" /><ref name=":3" /> |
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