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Phil Davis (businessman)
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Phil Davis is a branding expert, and the founder of Tungsten Branding. Early career He ran a full service advertising firm in the Tampa Bay area of Florida for 17 years before moving to North Carolina. There, he helped his new hometown name/brand The White Squirrel Music Festival. The Festival is now an annual occurrence with 20,000-25,000 attendees. The business was later moved to Brevard. Naming and branding Phil Davis is the founder of Tungsten Branding. He has named and/or branded over 250 regional, national, and international companies, products, and services, including PODS (Portable On Demand Storage), America Strong, EarlyMoments, Trickle Star, TeamLogic IT, RallyHouse, Double Cross Vodka, Big Earth, Addition Financial, and TradingBlock. His company, Tungsten Branding, achieved a Top 5 Global Naming Firm ranking by Clutch.co in 2017 and 2018. He hosts a national podcast, Brilliant Branding. Davis has said that a problem people make is naming their company around their products and services, rather than naming it around their ultimate goal/ultimate mission. 
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