Peter Abraam

Peter Abraam was recently appointed as the Executive Director Strategic Planning, of the Royal Group in Abu Dhabi, a multi-disciplined conglomerate of companies specialising in international property development, investment, finance, media and technology.

Prior to this appointment, Peter held the position of Chief Executive Officer with the Victorian Major Events Company (VMEC) for a period of 8 years. Peter’s widely respected strategic and operational experience in the event industry has helped develop Melbourne’s diverse sporting and cultural event calendar as well as the city’s excellent reputation. His leading role and VMEC’s standing has been acknowledged by SportBusiness International who said ‘talk to people who know about these things and there is one city which is held up as a case study for attracting major events…Melbourne has written the book which others follow.’

Leading to his time at VMEC, Peter managed the Event Planning/Operations portfolios for Melbourne’s FORMULA 1™ Grand Prix and MotoGP. During this period, he established many of the ‘operational’ benchmark standards used in event management Australia-wide. This emphasis on world’s best standards was in part responsible for Melbourne twice being voted the best Grand Prix by the FIA.

From 1997 up until, and during, the highly acclaimed Sydney 2000 Olympic Games, Peter provided strategic advice and facilitated a transfer of knowledge program between the Grand Prix, the Olympic Transport Authority (ORTA) and Olympic Co-ordination Authority (OCA).

Born and educated in Melbourne, Peter was trained and initially practiced in Landscape and Urban Design. In 1999 he was offered a Leadership Victoria Fellowship and he also serves on the City’s Sport Advisory Board. In 2002, Peter was appointed non-executive Director of Laiki Bank (Aust.) whilst in 2006 Peter served as ‘Team Attaché’ for Cyprus at the Melbourne Commonwealth Games and in that same year was a finalist for the Sport Executive of the Year at the Australian Sports Awards.

Peter is married to Penelope and has two daughters.

Main Menu

See Also

Main Menu