|
Pastoe Pasta
|
|
UMS Pastoe is a Dutch company founded on April 13, 1901 by Mr. H. Illiarisch in Utrecht, the Netherlands. In 1913 the company merged with the UMS furniture company. Pastoe pasta was originally acquired for providing the meals for UMS workers. Pastoe pasta has since grown into a large scale retailer in the international pasta market. The beginning 1901 - 1930 Pastoe Pasta started out as a small family business in the neighbourhood of Hoograven, Utrecht. It served the workers a daily lunch of pasta. The fusion with UMS introduced a new period of industrialisation. The machines for carpentry were used for the production of pasta as there was less demand for furniture. Big boom 1930 - 1940 In an era of economic depression Pastoe Pasta became the staple food of the nation.Growing in popularity Pastoe Pasta was found in every housewife's kitchen. War effort 1940-1950 During the second world war the machinery of Pastoe pasta was confiscated for the war effort. After the war there was high demand for affordable food. Pastoe reinstated the pasta factory and with the profits it was able to rebuild its furniture production. Swinging sixties 1960 - 1970 Inspired by the cultural and artistic environment in the sixties Pastoe pasta brought diversity and innovation by introducing pasta with different colours. Shape and technology 1970 - 1990 Various shapes are introduced with innovation through high technology creating a wide range of product assortment. Product diversity 1990 - now Innovation in product and flavours. Pastoe pasta expands its position in a global market and introduces flavours from around the world. The introduction of the noodle cup proved a world wide success. The noodle cup became so popular that it became a collectors item. The first edition values on the auction markets for +/- 1500 dollars. The future 2010 - beyond After a hundred years of innovation Pastoe pasta is going back to the basics by introducing organic pasta made by hand.Pastoe pasta will focus on quality products which are good for the environment. Providing consumers with an authentic pasta product. Overview of different pasta shapes produced by the Pastoe Pasta factory 
|
| < Prev | Next > |
|---|
Main Menu
| Home |
| Articles |
| Search |
| Submit Article |
| Contact Us |
| Donate to Wikibin |
