Operama

Opera
Opera is part of the Western classical tradition that started in Italy during the 16th century Renaissance period. Common artistic elements found in opera during this time such as literature, music, art, dance, play, and etc are now known as fine arts and art fundamentals that have survived for a long period of time and can be defined as Classic. However, the definition of classic is losing its true meaning by becoming synonymous with words like old and old-fashioned.
From the operama’s perspective, opera collectively represents classic, fine arts, and art fundamentals and also implies the difficulties that classic is facing in the present time.
Drama
Drama began in the United States during the 20th century and it collectively includes contents such as movies, soap operas, pop music, rock, jazz, hip-hop, and etc that are distributed through digital media in the form of newspaper, broadcasting, Internet, and etc. Mass production and consumption, easy access by diverse audience, and the ability to communicate between providers and consumers have become major characteristics of modern drama.
Drama gained popularity in contrast to other classics. However, ironically, the philosophical depth found in classic slowly diminished in drama except for a few number of contents. Operama focuses on these dual characteristics of drama.
OPERAMA
Operama inherits classic masterpieces and humanities and reinterprets them in an attempt for modern transformation. In other words, by blending different elements of pop culture like drama, operama shares diversity of modern culture and philosophy of classic arts. In addition to educating the fundamentals of modern culture and classic arts, by studying media outlets, operama connects with various fields such as media art, performance, festival, management, MICE, and etc for the branding of new values. Through art infusion, which enables developing and producing contents with no boundaries, operama forms fusion art platform.
Operama is the world’s first digital opera that started in Korea in the 21st century.
Arts administration
Arts administration is a study comprised of two disparate elements, art and business, which seeks to overcome the difficulty of the public gradually moving away from the arts. Currently, in many pop cultures, the arts and the public neglect each other and as a result, they do not share the artistic value and quality with the public. Arts administration studies how to efficiently manage the process of connecting cultural arts and people.
Operama focuses on widespread disseminating characteristic of drama. The core of operama arts administration is the fusion of artistry and popularity. In other words, it aims to study and practice how a work of art passes on to the public through modern media and to create a virtuous cycle of the arts, media, and life.
Operama Arts Administration Research Institute
The Operama Arts Administration Research Institute (OAARI) acknowledges that the arts have lost its place caused by diminished value and therefore puts research for the present and the future as the basic philosophy. By implementing specific targeted research and approaching from various angles will create values that are presently absent and will ensure these values do not remain just as an abstract.
OAARI first understands the classic and the modern. OAARI’s objectives are to reject prejudice and unilinear dichotomy of fine arts and popular arts and to perform detailed analysis on hidden pros and cons of their structure, philosophy, characteristics of the medium, and etc. At the same time, OAARI focuses on developing fusion contents that have eliminated the gap between fine arts and popular arts and ultimately presenting a new paradigm.

Main Menu

See Also

Main Menu