Online brand protection

Online brand protection, is the act of protecting brands online from counterfeiting, fraud, piracy, cyber-squatting and other digital threats. A growth area for domain name registrars which have seen the move towards helping to protect a brands IP online as complementary and supplementary to managing their domain name portfolio.
Services
Services generally include:
# Watching for domain name registrations with keywords similar or exactly the same as a company, product or brand.
# Detecting when registered domain names that previously had no website become 'active' or are pointed to by an IP address serving web content.
# Monitoring when Whois information changes indicating change of domain status (expiring, pending delete, etc), change of ownership information or delegation information.
# Reputation management by looking at sentiment across the internet (positive or negative) and use of usernames, blogs or accounts using similar brand, product or company names
# Crawling internet pages looking for content that includes keywords similar or exactly the same as a company, product or brand
# Using search engines to return links based upon keywords and therefore websites to crawl (helping to find counterfeit or 'rogue' websites with words like cheap)
# Market place listing searches, checking for products listed as new and outside normal price tolerance (helping find potential counterfeit and grey market items)
# Social Media searching to identify posts which might include usernames infringing a brands IP or links out to rogue websites
# Mobile application searching to identify applications created in affiliation with a brand or deliberately trying to copycat the brand (to help with phishing or untrue claims of affiliation)
# Enforcement against these problems, be they rogue websites, counterfeit product listings, copycat websites or infringing IP. Enforcement can be both technical and legal in nature e.g. URS (Uniform Rapid Suspension) and UDRP (Uniform Dispute Resolution Policy)
Service Providers
Depending on need, there are multiple suppliers in this space starting with very 'lightweight' or free to use services all the way up to 'made to measure' bespoke service creations exactly for a brands needs.
# Google page alert is a simple and free to use alert for content changes based upon Google's search results and your chosen keywords.
# Change Detection provides very similar services to Google but is based upon URLs or links being provided by the user to be monitored for changes, rather than using Google's search results and keywords.

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