My Little Pony: Equestria Girls: The Movie

My Little Pony: Equestria Girls is an upcoming animated theatrical film produced by Hasbro Studios and based on the critically acclaimed animated series My Little Pony: Friendship Is Magic. It will have its limited premiere on June 16, 2013 at over 200 movie theaters across the United States. The film will feature humanized versions of the main ponies. A home media release is set for later in 2013, followed by The Hub television premiere sometime in the Fall of 2013. The movie is based on Twilight Sparkle being sent through a magic mirror to recover a stolen crown, ending up in a human-like world, becoming a teenager in school herself as she looks for the culprit. While there, she discovers other characters that are very similar to her friends from Ponyville. To maintain continuity with the show, Hasbro used the same writing staff as the show, including the series' current lead writer Meghan McCarthy, who considered the story to be "an extension of our mythology".
Development
The show's storyboard artist, Jim Miller's LinkedIn profile lists his experience as a storyboard supervisor at DHX Media from November 2011 through September 2012 "Working on MLP:FIM season 3, as well as the MLP: Equestria Girls DVD." In April 2013, composer Daniel Ingram was asked regarding Equestria Girls "You doing songs for it?" and answered "sure am".William Anderson will be composing the score.
Publicity and Branding
Trailer
The New York Times published an article on May 12, 2013, covering the film's future release and other details in its development. The article included a trailer which was later uploaded in HD to the mylittlepony YouTube channel. The trailer features a song which was not created by Daniel Ingram and does not appear in the film.
Early publicity
Equestria Girls was announced in Kidscreen magazine's February/March 2013 issue, which was both distributed at the 2013 American International Toy Fair and released online. An article which covers Hasbro's 2013 plans mentions that "A new companion series called Equestria Girls is set to air this spring, sending the pony heroes on a mission to a new world where they take on human form", and an image included by the article is captioned "As My Little Pony: Friendship is Magic reaches the 65-ep mark, the series is set to spawn spin-off Equestria Girls, in which the ponies take on human form". Between the issue's Toy Fair distribution and online release, the editor of Kidscreen stated that Equestria Girls is a completely separate show that will have no bearing on My Little Pony Friendship is Magic.
At the beginning of March 2013, The New York Times News Service/Syndicate listed an image of the six main characters each as a pony and as a human, all under a My Little Pony Equestria Girls logo, and The New York Times itself published an article both online and in print, mentioning that Hasbro "plans to introduce a new extension this fall called Equestria Girls" to celebrate the My Little Pony brand's thirtieth anniversary and including the image without the logo.
Branding
On December 17 and 18, 2012, Hasbro filed trademarks of "EQUESTRIA GIRLS", the first for "Toy ponies and accessories for use therewith" [http://tsdr.uspto.gov/documentviewer?caseIdsn85804403&docIdAPP20121220071033#docIndex2&page1] and the second for "Entertainment services, namely an on-going animated television series for children" and "Dolls, doll clothing and doll accessories".
Premiere
Theatrical
My Little Pony Equestria Girls will be distributed to theaters in limited release on June 16th 2013. The following synopsis is given on Cineplex Entertainment's website: "When a crown is stolen from the Crystal Empire, Twilight Sparkle pursues the thief into an alternate world where she transforms into a teenage girl who must survive her biggest challenge yet... high school. With the help of her new friends who remind her of Ponyville's Applejack, Rarity, Rainbow Dash, Pinkie Pie, and Fluttershy, she embarks upon a quest to find the crown and change the destiny of these two parallel worlds."
Television
The Hub enlists the film for its television debut sometime in Fall 2013.
Home media release
My Little Pony Equestria Girls is scheduled for an August 6, 2013 release on DVD and Blu-ray.
Merchandise
Five "MLP EQUESTRIA" merchandise releases have been listed at Müller in Germany.
A storybook titled My Little Pony: Equestria Girls Super Special by G. M. Berrow is scheduled for October 2013. Its synopsis reads: "Get an exciting longer story in our first Super Special chapter book for MY LITTLE PONY. In an effort to regain her stolen crown, Princess Twilight Sparkle steps through a magical mirror, into a completely new world where some things have changed, but true friendships remain magical!"

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