MrBeast (company)

MrBeast is an American multimedia brand and business entity founded by Jimmy Donaldson, better known by his online alias MrBeast...
History
The name "MrBeast" was originally the username chosen by Jimmy Donaldson when he launched his YouTube channel in 2012. Over time, the channel's success grew significantly, becoming one of the most-subscribed globally.
Business Ventures
MrBeast Burger
In December 2020, the brand launched MrBeast Burger, a virtual fast food restaurant operating through ghost kitchens across the United States and internationally.
Feastables
In January 2022, Donaldson launched the snack company Feastables, beginning with a line of chocolate bars.
Philanthropy
The MrBeast brand is widely associated with high-profile philanthropic stunts, often documented in videos:
* Team Trees (2019) - a campaign with Mark Rober to plant 20 million trees globally.
* Team Seas (2021) - aimed to remove 30 million pounds of ocean waste.
Media Channels
In addition to his main channel, the MrBeast brand includes:
* MrBeast Gaming - focused on competitive gaming and challenges
* Beast Reacts - reaction-style content
* MrBeast 2 - secondary uploads
* MrBeast en Español - dubbed for Spanish-speaking audiences
Ownership and Structure
MrBeast operates through a private media and content production company based in Greenville, North Carolina. The operation employs dozens of staff across logistics, editing, social media, and business development.
Reception
The MrBeast brand has been lauded for its viral marketing and gamified philanthropy, but some critics question its sustainability and ethical framing.

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