MIRA (digital health company)

Mira (TalktoMira, Inc.) is a digital health platform bringing affordable healthcare to uninsured and underinsured individuals in the U.S.. The company was founded in 2019 by Khang T. Vuong, Mira's current President and Chief Executive Officer. The company was selected by HLTH as one of the 15 most innovative early stage companies in healthcare.
Mira differentiates itself from insurance and online doctor booking platforms by allowing its members to access unlimited urgent and primary care with a [https://www.talktomira.com/signup $25 monthly membership] and a $99 fixed copay per visit, with or without insurance. The company also works with national health plans to compliment catastrophic health insurance as a pre-deductible supplemental plan.
The company is based in Washington D.C. with an office in New York City.
Mission & Vision
Mira's vision is to bring affordable healthcare to everybody regardless of insurance status. Mira is advancing this vision by executing on its mission of bringing an Amazon Prime-like experience to healthcare - predictable price, reliable caregivers, and affordable services.
Customer Segment
There are 86 million Americans without insurance or have insurance but with a high deductible
Pricing Predictability
According to a research by ZocDoc, 65% would go to the ER if they couldn't get in to see a doctor quickly enough, yet 69% are unsure of the costs of an ER visit. In the same study, survey reported 1 out of 4 Millennials and Gen Yx use the Emergency Department as their primary care doctor.
In 2018, Mira conducted a study under a grant sponsored by the National Science Foundation. The team interviewed 120 people across three states and found that <u>"not knowing the cost"</u> was the main factor for 7 out of 10 people in delaying care. In other words, pricing uncertainties paralyze the ability for healthcare consumers to make decisive decisions when it comes to getting medical services.
This finding led to the company's creation of the nation's first value-based global payment model at the visit level.
Partnership With The Urgent Care Association
On October 9th, 2019, Mira and the Urgent Care Association announced that both parties had entered a strategic partnership in which Mira became the preferred partner for the Gateway2Better Network to serve the uninsured and underinsured population.
Within the partnership agreement, Mira will tap into an extensive network of urgent care centers nationally, allowing its members to access medical treatments at the right time and the right place, with or without insurance
How Mira Works
For patients
Mira provides its members with an affordable way to access preventative and urgent care. With a low monthly membership fee, Mira’s members will get access to healthcare services at an all-inclusive fixed price covering a comprehensive list of conditions ranging from flu, women's health, to minor injuries, and wound care.
While Mira does not cover hospitalization, the company’s goal is to help consumers become more proactive in managing their own health and move toward a preventative mindset.
Under the current system, healthcare consumers get access to a provider network with pre-negotiated prices via an insurance policy. But for middle class Americans who do not receive employer-sponsored health benefits, buying in an insurance policy on their own is a financial challenge, especially when the monthly premium cost often exceeds that of renting a house. And for folks who can afford it, the thousands of dollars limit on out-of-pocket deductible deter them from getting care.
For Providers
For providers within the network, Mira brings a first-in-market digital experience that will transform how patients access healthcare, without the complexity of navigating insurance policy or finding a same-day appointment within a narrow network.
On top of that, by simplifying payment, Mira helps providers save a significant amount of time, effort, and overhead expenses, associated with traditional billing and coding. Hence, enabling providers to spend more time with the individual patient, restoring the high touch aspect of healthcare.
Press Coverage
# Uninsured? Need a doctor fast? This growing startup says no problem. - Washington Business Journal
# 30 Million People Are Uninsured. New Startup Wants to Connect Them Directly to Doctors. - Leaps Magazine
# HLTH features 15 innovative early-stage companies with pioneering technologies, products and business solutions - HLTH
# 2019 HealthTech Innovation Challenge Winner - Boston - Accenture
# Mira And the Urgent Care Association to Enter into A Strategic Partnership
# THE TECHNOLOGY of TalktoMIRA, the Uninsured and DPC - Direct Primary Care Journal
# What’s The Future Of Healthcare? 31 Experts Share Their Insights

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