Mind Candy

Mind Candy is a British entertainment company, formed in 2004 by UK internet entrepreneur Michael Acton Smith, and based in Shoreditch, London, England. Mind Candy's first major project was a hybrid of stories, games and puzzles called Perplex City.
Moshi Monsters has been likened to a Facebook for kids and as of 2012 had over 75m users.
In 2011, Moshi Monsters launched a range of physical products including toys, books, membership cards, trading cards, Top Trumps and Plush Toys.
The Moshi Magazine launched in February 2011 in partnership with Skyjack Publishing. Mind Candy released Moshi Monsters: The Movie in December 2013 in partnership with Pathé. It was also released in theatres in Australia on 20 February 2014.
In March 2012, Mind Candy confirmed a major partnership deal with Sony Music. The deal followed the launch of Mind Candy’s own music label, Moshi Monsters Music. The deal saw Sony Music handle the distribution aspects of Moshi Monsters' forthcoming music releases, starting with the debut album, Moshi Monsters, Music Rox. Head of Moshi Music, Jason Perry, ex-of the UK rock band A produced the album. In November 2012, it was announced that the album achieved gold certification in the UK.
In 2012, it acquired development studio Origami Blue, later to be renamed Candy Labs. This was an attempt to expand the companies portfolio in other spaces that it had yet had experience in.
The first Moshi Monsters Nintendo DS game Moshi Monsters: Moshling Zoo was in the charts in the UK for 23 consecutive weeks.
In October 2013, the firm's Moshi Monster characters became the most-licensed property in the UK after revenues at the firm jumped by more than 60 per cent. The company revealed that revenues rose to £46.9 million in 2012, up from £28.9 million for 2011. Users of the flagship game also increased from 55 million to 70 million.
Mind Candy first app for iOS was called Moshi Monsters Village and followed this with a variety of spin-offs such as Moshi Karts and Moshi Monsters: Moshlings . In the first two months of 2014 Mind Candy also released apps Talking Poppet and Moshi Karts
In November 2014, Mind Candy launched the adventure and combat strategy mobile game World of Warriors. By September 2015 the game was reported to receive over 5.5 million downloads and generate $6m .
In July 2014, Mindy Candy launched PopJam, the safe and fun social media app for kids. In October 2015, Mindy Candy sold Popjam. The new owner of PopJam is SuperAwesome.
It has been reported reported on a number of occasions the the company is in financial difficulty, as they tried to replicate the success of Moshi Monsters. In July 2014 Michael Action Smith stepped down as CEO and was replaced by COO Divnia Knowles who was appointed 'president' of the company. In 2015 Divinia Left the company and was replaced by Ian Chambers.

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