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Millennium Consumption Goals - MCG
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Millennium Consumption Goals (MCG) for the rich (in both developed and developing countries), was a proposal made at the United Nations in January 2011, by Prof. Mohan Munasinghe. The MCG focus on the 1.4 billion people in the richest 20 percentile of the world’s population, who consume over 80% of global output. They complement the Millennium Development Goals (MDG) for the world's poor. The MCG are not necessarily mandatory targets, but rather a set of benchmarks to be achieved by a combination of voluntary actions by sustainable consumers and producers, supported by enabling government policies. Instead of viewing the rich as a problem, they would be persuaded to contribute to the solution.
The topic is on the UN agenda. There is a broad coalition to move the MCG idea forward. It is multi-level, pluralistic and transnational. Supporters believe that action is being taken NOW at many levels, while broad multilateral agreements at the UN-global level progress more slowly. Countries, regions, cities, organizations, communities, families, and individuals can develop their own specific versions of MCG (tailored to their own circumstances), implement them, and monitor and report progress.
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