Meero

Meero is a French start-up founded in 2014 by Thomas Rebaud and Guillaume Lestrade that develops software solutions for creating and enhancing visual content based on artificial intelligence. Historically, it was a marketplace specialized in photographic outsourcing. This initial mode of operation was criticized for its “Uberization” of the photography profession.
The Photographers Marketplace (2014-2022)
History
Meero originally offered a platform connecting photographers with businesses. It also developed a suite of tools (accounting, CRM, marketing) for photographers, as well as a range of services for this group, notably through a foundation. The company aims to build a community of professional photographers and serves as a platform to manage their photo shoots from the beginning to post-production. The company claimed operations in 100 countries and 58,000 registered photographers.
By September 2017, Meero had raised $15 million in Series A funding. This round of funding was led by Alven Capital with participation from WhiteStar Capital and existing investors GFC and Aglae.
In July 2018, Meero closed a $45 million Series B round of funding led by Alven Capital, which renewed its investment, and Idinvest.
The company announced its Series C round of funding on the 19th of June, 2019. The capital infusion of US$230 million was led by venture capital firms Eurazeo Growth and Prime Ventures, with participation by Avenir Growth, GR Capital, Global Founders Capital, Alven, Aglae Ventures, White Star Capital and Idinvest Partners.
Following the Covid crisis, the company saw its business model collapse and proceeded with several waves of layoffs. By the end of 2022, the workforce had halved. From February 11, 2023, it was no longer possible to book photo shoots, confirming the end of Meero’s photographer marketplace activity.
AI Software Offering (2022-)
At the end of 2022, CEO and co-founder Thomas Rebaud was replaced by Gaétan Rougevin-Baville, who became President and CEO of the company.<ref name=":0" /> The company then completely ceased its photographer marketplace activity and focused on developing software solutions for creating and enhancing visual content based on artificial intelligence.

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