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Media Effects on Social Behavior
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Media Effects on Antisocial Behavior in Children The rapid growth of technological advancement has changed the importance of media in today's society. This growth has led to media affecting individual's social behavior having a major impact on younger generations. Antisocial Behaviors are actions that contradict the prevailing norms for social conduct that are set by society. Antisocial Behaviors: * Murder * Hate crimes * Rape * Drug Abuse * Drunkenness * Sexual Promiscuity Proponents of Antisocial behavior: * Violence * Prejudice Violence The effects of violence on television receive more attention from researchers than any other type of media impact. Many studies have been conducted due to the effects the perception of violence can have on children. This is a common trend for younger generations to imitate the aggressive actions that parallel the same violent behaviors they see on television. These studies have been patterned after Bandura's Bobo Doll Study. There are controversies amongst the different studies conducted on how violence promotes antisocial behavior. Controversies: * catharsis effect that reduces violent tendencies through exposure to fantasy violence, and the rejection of some studies based under the conditions at which they are conducted * experiments are conducted under unrealistic conditions that alter the outcome of the individual's reaction. The effects of the media on antisocial behavior through violent influences are mostly short term. There can be long term effects which are associated with children and there are solutions to combat this trend, such as increasing the amount of parental guidance and protection on certain television programs. Prejudice Other forms of intolerance like racism, sexism, and stereotyping, are promoted by the media. These intolerances become rationalizations for treating people unfairly and create a harmful environment. The media is influential when targeting particular groups in swaying the way those groups' think or feel. Objectification of women as "decoratives" in today's advertisements is an example. Kelly Ripa's Electrolux Commercial is an example of the typical stereotypes of women's "duties" in society. There have also been cases presented that reflect life aspirations of younger minority children based on the limited amount of exposure of minority children in the media. These created perceptions by the media can affect the way other cultures perceive those different from their own and present the opportunity to view others negatively based on false assumptions. References <ref name="Media Now"/><references /> See Also
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