Mayhem on the Beach

Mayhem on the Beach () is a free concert by American singer Lady Gaga, scheduled to take place on May 3, 2025, at Copacabana, Rio de Janeiro, Brazil, as part of the promotion for her eighth studio album, (2025). The event is part of the Todo Mundo no Rio initiative and will mark the artist’s return to the country after thirteen years. Attendance is expected to exceed 1.5 million people, making it one of the largest performances of her career.
The event has generated significant anticipation both locally and internationally, with a notable impact on tourism and the economy of Rio de Janeiro. Since its announcement, there has been a considerable increase in demand for flights and accommodations in the city, particularly in the Copacabana area. Organized in collaboration with the production company Bonus Track and supported by the Todo Mundo no Rio initiative, the concert aims to establish Rio as a key destination for large-scale events. The event is scheduled to be broadcast live on TV Globo, Globoplay, and Multishow, reaching a global audience.
Background and announcement
After weeks of media speculation, on February 21, 2025, Lady Gaga officially announced through her platforms that she would be performing a free concert, titled Mayhem on the Beach, on May 3 at Copacabana Beach in Rio de Janeiro, Brazil, as part of the promotion for her eighth studio album, (2025). The announcement coincided with a press conference at the Prio Theater in Rio de Janeiro, where the event’s production company, Bonus Track, confirmed its organization as part of the Todo Mundo no Rio initiative, in collaboration with the city government and the state administration. Gaga expressed:

It is a great honor to be invited to perform for Rio. Throughout my entire career, Brazilian fans have been a vital part of the soul of the Little Monsters. I have been dying to perform for you for years, and my heart broke when I had to cancel in the past because I was hospitalized. Your understanding that I needed that time to heal meant the world to me. Now, I am back, feeling better than ever, and working very hard to make sure this show is one you will never forget. Get ready for Mayhem on the Beach.

This concert marks Gaga's return to Brazil after thirteen years, her last performances in the country being part of The Born This Way Ball tour in 2012, which included shows in Rio de Janeiro, São Paulo, and Porto Alegre. She was originally scheduled to headline the Rock in Rio festival in September 2017, but had to cancel due to severe pain caused by fibromyalgia, the same condition that ultimately forced her to end the Joanne World Tour later that year. At the time, she stated on social media: "Brazil, I'm devastated that I'm not well enough to go to Rock in Rio. I would do anything for you, but I must take care of my body now."
Production
Mayhem on the Beach will feature a large-scale production, with a stage set up across a 28,000-square-meter area along Copacabana Beach. According to Luiz Oscar Niemeyer, CEO of Bonus Track, the event is designed to showcase Rio de Janeiro as a prime destination for major international events. He stated, "Events of this scale offer multiple benefits to the city, both economically and in terms of tourism and image, highlighting the best that Rio de Janeiro has to offer."
The broadcast will be handled by TV Globo, Globoplay, and Multishow, with a team of hundreds of professionals managing logistics, costumes, and stage design. The show is expected to last two and a half hours, from 9:00 PM to 11:30 PM. Niemeyer also confirmed that Lady Gaga will debut a brand-new show, which will premiere earlier at Coachella in April, and that her Rio de Janeiro performance will feature a setlist focused on her greatest hits. He also noted that large-scale concerts at Copacabana Beach have historically generated significant economic benefits, citing performances by Jorge Ben (1993), Rod Stewart (1994), The Rolling Stones (2006), and Madonna (2024). Most Chilean travelers opted for accommodations in Copacabana and Ipanema, prioritizing locations near the concert venue. Additionally, domestic travel searches within Brazil to Rio de Janeiro also saw an increase of over 60%. Alfredo Lopes, president of the hotel union HoteisRIO, highlighted the broader economic benefits of such events, stating that they help "maintain stable occupancy rates in the city throughout the year and generate a positive impact beyond the hotel sector."<ref name="folha1"/>

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