Matrix Fitness

Matrix Fitness is a brand specializing in commercial fitness equipment, founded in 2001 under the parent company Johnson Health Tech, which itself was established in 1975. As a brand of Johnson Health Tech, it serves a range of markets, including commercial fitness facilities, universities, hospitality, and home fitness consumers.
History
Matrix Fitness was established in 2001 under Johnson Health Tech, a global manufacturer of fitness equipment founded in 1975. The company initially focused on providing durable and high-performance equipment for commercial gyms, receiving recognition for its innovative approach to design and functionality. In the following years, Matrix expanded its product offerings to include solutions for the hospitality and home fitness sectors. The brand’s growth was supported by partnerships with industry leaders and its emphasis on user-centric features.
* Strength Equipment: Selectorized machines and free weights designed for efficiency and durability. These products are frequently cited in fitness facility reviews for their versatility and robust construction.
* Specialized Solutions: Products like the Onyx Collection cater to specific sectors, such as hospitality, blending luxury aesthetics with high-performance functionality. The collection was showcased at industry events like IHRSA (now known as HFA) 2024.
In 2024, Matrix introduced Facility 360, an asset management platform designed to streamline gym operations. The platform integrates real-time monitoring, helping operators track equipment performance and schedule maintenance efficiently.
Achievements
Awards and Recognitions
Taiwan Excellence Award: Matrix received this recognition for innovative designs like the C50 ClimbMill.
Plus X Awards: The brand was honored for categories including High Quality and Innovation, with specific recognition for products like the Magnum VRS Platform and Total Body Cycle.
Global Market Impact
Matrix Fitness plays a significant role in the global fitness equipment industry, contributing to a market projected to reach $27.42 billion by 2033. Its focus on product innovation and strategic collaborations has solidified its standing as a key player in the industry.
In 2020, Matrix Fitness entered into a strategic partnership with iFit to integrate interactive fitness technology into its equipment. This collaboration allows Matrix users to access iFit's trainer-led streaming workouts, including studio classes and global workouts, directly on Matrix's touchscreen consoles. The integration is available across various Matrix home fitness products, such as treadmills, ellipticals, and bikes.
Matrix Fitness has established a significant presence in the commercial fitness equipment market, contributing to the industry's growth. The global commercial fitness equipment market was valued at approximately USD 2.18 billion in 2024 and is projected to reach USD 3.14 billion by 2031, growing at a CAGR of 4.61%. Matrix Fitness's focus on cardio, strength, and group training equipment aligns with the increasing demand in this sector. In 2019, the company reported a 17.5% increase in sales, reflecting its expanding market share.
Support for Fitness Professionals
Matrix Fitness supports fitness professionals through training programs, workshops, and resources to optimize equipment use. It has worked with campus recreation centers to develop tailored solutions that meet the needs of educational institutions.
In 2023, Matrix Fitness introduced Project COURAGE, an initiative aimed at supporting Historically Black Colleges and Universities (HBCUs) by providing scholarships, professional development opportunities, and resources for students and professionals pursuing careers in health, fitness, and sports.
A example of this initiative is the partnership with North Carolina Central University (NCCU), where Project COURAGE facilitated the upgrade of the Recreation and Wellness Center with new Matrix equipment.

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