Market networking is used by companies to market to a set demographic, whether that is a specific age group or similar interest group. By allowing companies to network all in one place for free it allows consumers to find the product they are looking for much easier and at the lowest price. Market networking was created becasue of the large demand of social networking. Almost everyone is fimiliar with one of the social networking websites out there today:Myspace, Facebook, and many others.
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