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Luscious Cosmetics
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Luscious Cosmetics is a Pakistani makeup and skincare company founded in 2007 by an entrepreneur, Mehrbano Sethi. The company sells beauty products through retailers, like Luxola and Sephora, in 11 countries around the globe. History Luscious Cosmetics was founded online in 2007 by Mehrbano Sethi, an undergraduate university student. Born in Lahore, Pakistan, Sethi obtained a degree in International Relations in 2000 from Boston University. Then, she returned to Pakistan and continued to promote her newly launched brand. Products and marketing Luscious Cosmetics offers six different lip products (including different types of sticks, glosses, primers, and liners) in up to 15 different colors. Eye shadows, eye primers, mascaras, eyeliners, blushes, concealers, face primers, foundations, highlighters, contours, powders, and palettes are also manufactured. After being sold through Luxola, Luscious Cosmetics gained a place at Sephora in 2015. Now it is available from Sephora, Luxola, and other retailers in Hong Kong, Malaysia, Philippines, Singapore, and Pakistan. Later, in August 2017, it was launched in the United States too. Presently, the company has offices in Los Angeles, Dubai, and Lahore, as well as a staff of 500 employees. Cruelty-free cosmetic Luscious Cosmetics claims to be an all-vegan and cruelty-free brand with no testing on animals. The company is also a member of People for the Ethical Treatment of Animals (PETA). Donations In 2019, Mehrbano Sethi, the CEO of Luscious Cosmetics, announced a donation of $100,000 worth of beauty products to the charity organizations like Beauty Bus, Family to Family, and Project Beauty Share.<ref name="mangobaaz" /> 
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