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Luke Scheybeler
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Luke Scheybeler is a British entrepreneur, designer and creative director known for his work in sportswear and branding. He is the co-founder and former creative director of the cycling clothing brand Rapha. He is the co-founder of the running apparel brand Tracksmith. Scheybeler runs the branding consultancy Scheÿbeler. Rapha Scheybeler co-founded Rapha in March 2004 with Simon Mottram. Scheybeler established Rapha's brand identity, style and product range, leading all creative output for the first 6 years and establishing the brands creative architecture, including Rapha's distinctive left arm stripe. He worked with photographer Ben Ingham to define Rapha's photographic style. Scheybeler left Rapha in 2009. Tracksmith Scheybeler co-founded Tracksmith in Boston, Massachusetts, in 2014 with former Puma marketing executive Matt Taylor. Other work Scheybeler worked with the Slipstream sports team Garmin Sharp on their branding and team kit design. |
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