Lisa Lang

Lisa Lang is a tech entrepreneur from Germany, specializing in fashion incorporating light-emitting diodes and other technology. She is the founder of ElektroCouture and ThePowerHouse. In 2018, Forbes named Lang one of the Top 50 European Women In Tech.
Career
Lang moved to Australia, where some members of her family lived, to study software engineering and began work in the tech and start-up industry there. In 2011 she returned to Germany. Lang worked at Twilio as a European Marketing Manager where she built her first "textable" smart denim jacket. In 2014, she launched ElektroCouture, a fashion-tech company based in Berlin. She said as a woman, she was frustrated with the traditional t-shirts and jeans worn by many tech workers and wanted more colorful, high-tech and fashionable women's clothing and jewelry to wear. The company's first creation was a glowing blue LED necklace named "Frozen" inspired by a 1920s Cartier collection. Other jewelry pieces come with a microchip and wireless charging station, and can change colors as the wearer changes the direction they are moving in. Between 2014 and 2017, Lang diversified into events, investing and brand consultancy. Different fashion companies come to her to integrate their fashion with technology, and she had to learn different methods of using small components, circuits and batteries to enable the fashion companies to bring their ideas to concretion., which includes a research facility, a space for designers and an academy for fashion tech workshops, developing tech products for fashion clients and running courses for students.. Lang compares the designs and fabrics created by her company to couture, as the lights, batteries and microchips must be sewn on by hand; no process currently exists to create fabric with these items already included.
Even though the garments have electrical components and pieces created by 3D printers, they are machine washable and flexible. Lang feels that the garments help people who are generally afraid of technology feel like they are more in control, and thereby become more at ease with technology in general as they use the items. Garments retail for 10,000 Euros or more.

Clients include German companies such as Siemens and Telekom,

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