Lime Financial

Lime Financial (ex. Score Priority) is the brand of a U.S.-based technology company and agency broker with offices in New York.
The Lime Financial brand comprises Lime Trading Corp., an SEC-registered broker-dealer, Lime Advisory Corp., an SEC-registered investment adviser, Lime Fintech LLC, a software implementation and development firm, and Lime Crypto LLC.
Lime Financial has three colocation data centers and more than 20 direct execution venues.
Lime Trading Corp. is an SEC-registered broker-dealer and a member of FINRA/SIPC/NFA. The broker-dealer offers agency executions for equities, ETFs, options, and futures.
History
Lime Financial began in 2010 as a social network for traders under the name WhoTrades. It was founded in New York by Victor Remsha. WhoTrades initially targeted traders from the U.S., Germany, India, and Thailand. As interest increased in other regions, service was expanded to Northern Africa, the Middle East, Latin America, and Asia.
In 2012, WhoTrades received an influx of users when it merged with the already popular social network Comon.ru.
In 2013, WhoTrades launched Distance Learning Services, an interactive education program allowing new investors to gain the knowledge necessary to trade.
On February 26, 2015, WhoTrades, Inc., acquired the Just2Trade and LowTrades brands from Washington D.C.-based online securities broker Success Trade Securities, Inc. for an undisclosed amount.
In 2016, Just2Trade, then<ins> </ins>Score Priority and now Lime Trading, become a member of the National Futures Association.
In 2018, Just2Trade launched its "Live Trading" platform which allowed traders to explore a range of traders who voluntarily showed their trades and portfolios. Their trading history was freely available so traders could conduct due diligence, and WhoTrades had an algorithm that helped explain the various trading behaviors and strategies. It also launched its mobile app for Apple and Android products.
In 2020, all the existing services were brought under the same platform under the new name Score Priority. In December 2020, the company acquired, via an asset purchase, the technology, employees, and client base of Lightspeed Financial Services Group’s operations.
In 2021, Score Priority integrated with the Sterling Trader Pro platform to provide traders Lime Execution’s low latency connectivity to U.S. equity venues. Lugene Forte, Score Priority’s chief operating officer, became CEO of Score Priority.
In March 2022, Score Priority rebranded to Lime Financial to provide more solutions for traders, investors, and developers. “We want to service the full span of clients from a typical retail investor all the way to a super quantitative, sophisticated hedge fund,” CEO Forte told NYSE Floor Talk.

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