Lego Paradisa

Lego Paradisa was a Lego subtheme of Lego Town, released between 1992 and 1997. It was one of Lego's first concerted efforts to market sets specifically to girls, following earlier themes such as Homemaker, which had ended in 1982.
History
Paradisa sets were designed with a focus on leisure and vacation, showcasing beach scenes, horseback riding, and surfing. Unlike most Lego Town sets from that era, Paradisa featured a higher number of female minifigures and incorporated new elements such as ponytail hairpieces, faces with eyelashes and freckles, and torsos with strapless tops. These parts introduced a new design approach to female minifigures and were exclusive to the Paradisa line. The theme stood out visually due to its distinctive use of pastel colors, including rare shades like pink, dark pink, and lime green. These colors became closely associated with Lego's early attempts to appeal to a female audience. Although Paradisa was technically a subtheme of Lego Town, it is widely regarded as a precursor to later girl-oriented themes such as Lego Scala, Lego Belville and eventually Lego Friends.
Despite its relatively small size, only 18 sets were released, Paradisa has remained a nostalgic favorite for fans of 1990s Lego. The sets typically depicted peaceful, coastal lifestyles, such as beach cafés, lighthouses, pool parties and country clubs.
Paradisa has also seen homage in contemporary Lego products. In 2025, the Lego Ideas set 21358 Minifigure Vending Machine featured minifigures wearing Paradisa-themed beach attire, reflecting the enduring visual legacy of the theme. These figures sparked commentary when compared to more constrained licensed characters, such as Princess Leia in recent Star Wars sets, highlighting differences in design freedom between Lego's in-house themes and licensed content.

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