Laurie Young

Laurie Young (born 1955 in the UK) is an author and specialist in the marketing and selling of services.
Education and lecturing
Laurie Young is a Fellow of the Chartered Institute of Marketing, the world’s largest professional institute for marketers, holds its Post Graduate Diploma in Marketing and has served on its international board of trustees. He also has an MBA, Strategic Marketing, from the University of Hull and has taught service marketing on MBA programmes at Hull and at ESSEC in Paris as well as on the joint Professional Services Marketing Group / Cambridge Marketing College CIM accredited Diploma in Marketing for the Professional Services Industry. Young is a contributor to the Oxford College of Marketing's on Marketing Professional Services and Corporate Communication and following interest in his From Products To Services book in 2009 he was asked to teach on the Executive Education Programme of Wharton Business School, USA.
Early career
Laurie Young's early career included senior positions with British Telecom, Unisys and PricewaterhouseCoopers. He has been Executive Assistant to the Deputy Chairman of British Telecom (during privatisation); Director of Service Marketing at Unisys and the Global Marketing Partner of PwC’s corporate finance practices.
In the mid 1990s, he founded, built and sold his own professional service company specialising in services marketing. As an advisor to leading businesses his clients have included Russell Reynolds Associates, Deloitte, Philips, Lucent, Clifford Chance, Ericsson, Ingersoll Rand, Microsoft, American Express and Nokia. He has Chaired Fujitsu's Customer Experience Management panel and is on the Innovation Board of Allen & Overy.
Published work
Laurie Young has authored a number of publications including over a hundred articles on marketing and service marketing in leading trade press journals, including The Marketing Society's Market Leader magazine and [http://knowledge.wharton.upenn.edu/results.cfm?cx=002165406565303217927%3Aylmr_kgk1xa&cof=FORID%3A11&ieUTF-8&qlaurie+young&siteurl=knowledge.wharton.upenn.edu%2F&x26&y11#1650 Knowledge@wharton], and national newspapers inclduing the FT and Daily Telegraph.
He has had eight books on marketing published:
Competitive Customer Care: A guide to keeping customers (Croner, 1992)
Making Profit from New Service Development (FT Pitman)
Marketing the Professional Service Firm (Wiley & Sons, 2005)
Scenarios in Marketing(with Gill Ringland) (Wiley & Sons, 2006)
From Products To Services: Insights and experience from companies that have embraced the service economy (Wiley & Sons,2008)
From Products To Services - Chinese language edition (China Machine Press, 2009)
Marketing the Technical Services Firm) (Wiley & Sons, 2010)
The Marketer's Handbook (Wiley & Sons, 2011)
Public Speaking
Laurie Young speaks at numerous conferences and international marketing events. He has been a judge on both the Information Technology Services Marketing Association annual awards and the International Dairy Federation marketing awards. He also gives his time to support a number of educational programmes, including lecturing on the Chartered Institute of Marketing’s Marketing Diploma.

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