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Latin Alternative Music Conference
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The Latin Alternative Music Conference (LAMC) is the only major conference geared towards the marketing of Spanish-language alternative music – a sound and lifestyle that resonates with today’s Latino. Produced by leading Latino entertainment marketing firm , the LAMC was co-founded in 2000 by Tomas Cookman and Josh Norek. LAMC showcases the best in Latin music and the exciting fresh sounds coming out of the rock, hip-hop and electronica scenes. This six-day event provides networking opportunities for leading artists, label executives, journalists, managers, marketers, retailers and programmers. It is the most extensive gathering of Latinos in entertainment to be offered by a music event to date. The eighth-annual LAMC in July 2007 saw 1,250 industry leaders converge on the Roosevelt Hotel in New York City to participate in industry panels, exhibitions, press conferences, and networking. 35,000 music lovers and industry insiders attended LAMC concerts, parties and art exhibits, at venues throughout New York City. Among the featured LAMC venues in New York are Central Park SummerStage, Celebrate Brooklyn at Prospect Park, The Bowery Ballroom and Mercury Lounge. In the fall of 2007, the LAMC also extended to conferences in Buenos Aires and Mexico City. LAMC will return to the Roosevelt Hotel in New York City from July 7-12, 2008. Attendees LAMC brings together Anglo and Latino heavyweights from all sectors of the entertainment industry - from the participation of key English and Spanish-language magazines such as Billboard, Paste, Harp, Rolling Stone, Latina, Batanga and others, to the executives from leading U.S. and Latino labels, agencies, major corporations, television, print and new media companies. The conference ensures maximum exposure for Latin artists and repertoire in the U.S. marketplace. The attendance of international artists and label executives from Latin America and Europe makes LAMC a global event. Panels With the initiative of bringing Latin music to a wider, more mainstream audience, LAMC features several industry panels with sought after speakers from the entertainment and business world. Among the topics addressed in the past have been Marketing to Urban Latino Culture, Approaches to Retail, Print Media/Television/Radio, Advertising & Sponsorship, International Markets, Music in Film, and others. Each year, new and diverse panel topics are featured with speakers focusing on taking the industry to the next level. Concerts LAMC features concerts by leading Latin alternative artists at top New York City venues like Prospect Park, Central Park SummerStage, Bowery Ballroom and Mercury Lounge. Past LAMC performers include: *Aterciopelados *Austin TV *Autenticos Decadentes *Babasonicos *Bajofondo Tango Club *Bebe *Belanova *Bengala *B-Side Players *Café Tacuba *Calle 13 *Catupecu Machu *Chetes *Circo *Coheed & Cambria *Cuarto Poder *David Garza *Delinquent Habits *El Gran Silencio *Ely Guerra *Enrique Bunbury *Estopa *Federico Aubele *Go Betty Go *Gustavo Cerati *Hip Hop Hoodios *Illya Kuryaki *Ivy Queen *JD Natasha *Jorge Drexler *Julieta Venegas *Jumbo *Kevin Johansen *Kinky *Kronos Quartet *La Ley *La Sista *Leo Garcia *Liquits *Los Abandoned *Los Amigos Invisibles *Los Bunkers *Los Rumbers *Lucybell *Mala Rodriguez *Manu Chao *Mastretta *Mexican Institute of Sound *Molotov *Monareta *Natalia Lafourcade *Nortec Collective *Pacha Massive *Panteon Rococo *Pecker *Pericos *Pitbull *Plastilina Mosh *Rabanes * *Sidestepper *Skank *The Pinker Tones *Titan *Tony Touch *Tres Coronas *Vico C *Yerba Buena *Zoe Artist Discovery Program LAMC features an annual “discovery” contest, in search of bright new talent. Winners receive a chance to perform at an LAMC concert, inclusion on the LAMC compilation CD, a write-up on the LAMC website, and other prizes. Past winners include Kinky, Los Abandoned and Cuarto Poder. See Also
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