Khmerload

Khmerload, a Cambodia-based Buzzfeedesque news portal, raised US$200,000 from 500 Startups, putting its valuation at an undisclosed 7-digit figure in 2017. It became the country’s first local tech startup to attract the backing of Silicon Valley investors. Founded in 2011, Khmerload delivers entertainment and tabloid news (with a focus on virality), as well as informative content such as educational materials and tech news. It is incorporated in Singapore as Mediaload with operations in Cambodia and Myanmar.
How Khmerload was founded
Khmerload was founded by the three brothers In Vichet, Vichea In, and Visal In in November 2011, a time when Internet usage in Cambodia was only beginning to pick up. In identifying the potential online business the three brothers could start up, Vichet asked himself what people liked to do in the internet and realized the activities internet users liked to do at that time were downloading and news reading. Khmerload was then founded to bring viral lifestyle and entertainment stories to Cambodians.
Khmerload's Content and Monetization
Mediaload’s websites, of which Khmerload is part, are monetized via advertising. The editorial focus is on entertainment, celebrities and lifestyle, not unlike BuzzFeed, but in contrast to its U.S. role model, politics — a tricky subject for media across Southeast Asia — is off the table and has been since the start. The content is written stories, but the company is increasing its efforts on video and multimedia which, beyond being more lucrative revenue-wise, have greater potential to go viral and growth the sites’ audiences.
 
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