|
Key Themes in Media Theory
|
|
Key Themes in Media Theory is a book based on communication theories and theorists, written by Dan Laughey. The book focuses on a variety of well known and important theories from media production, distribution and use, including behaviourism and media effects; structuralism and semiotics; medium theory; feminist media theory; postmodernity and information society; political economy; and media consumerism. such as "The Bias of Communication" and "Cultivation Theory," within the subcategory of media theory. Overall, there are a total of 10 chapters in the book: # What is Media Theory # Behaviourism and Media Effects # Modernity and Medium Theory # Structuralism and Semiotics # Interactionism and Structuration # Feminisms and Gender # Political Economy and Postcolonial Theory # Postmodernity and the Information society # Consumerism and Everyday Life # Debating Media Theory Chapters What is Media theory? This chapter focuses on the idea of media theory itself, to give the reader an understanding of the concept of media theory itself. The broad concepts covered in the chapter are What are media? What is theory? What is Media theory? And How to use this book. Behaviourism and Media Effects The second chapter looks at the behaviouralism and media effects aspect of media studies. Two works of well known media theorist Harold Laswell are included in this chapter, from Laswell's Chain of Communication to his Propaganda Techniques. Also, George Gerbner's Cultivation Theory is also included to help make Laughey's point about media effects. Furthermore, Laughey includes Fredric Wertham's theory Seduction of the Innocent, Hadley Cantril's The Invasion from Mars, and Katz and Lararfeld's two-step flow theory. Various other concepts, such as the agenda setting and social functions of media, and uses and gratification theory, are also looked at. Modernity and Medium Theory In this section of the book, Laughey looks at some theories by two of the Toronto School of Communication's most notable theorists, Harold Innis and Marshal McLuhan. The theories contributed to the chapter from these theorists are The Bias of Communication and The Medium is The Message. <references /> See Also
|
| < Prev | Next > |
|---|
Main Menu
| Home |
| Articles |
| Search |
| Submit Article |
| Contact Us |
| Donate to Wikibin |
