Kandawale is B2B e-commerce website of a startup - OhMyDealer Trading Pvt Ltd based in Pune, India. It sources onions direct from farmers/ APMCs, brand it & deliver it to bulk buyers, therefore bypassing middleman in Indian agriculture market. Onion price variations in India are widely attributed to traders cartel manipulating prices by hoarding and other bad practices. When prices drop, farmers dump their produce at agriculture markets out of choice, they cannot even recover the transport cost of bringing onion to market! Numerous studies have suggested the free trade of onion in India and better market dynamics to make onion pricing more justifiable & transparent. Prime Minister of India have proposed to start e-NAM portal across major APMCs of India to facilitate online trading of agricultural products for betterment of farmers and buyers! On similar lines, Kandawale.com brings Traders & farmers on same platform to facilitate sourcing of onion direct from farm. Onion farmers across India can sell their produce to traders at better price through 'Kandawale' brand without any exposure to cost escalations from middleman!
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