JUCY

JUCY is a tourism company which was founded in New Zealand. JUCY is primarily a car-hire and campervan-hare business and also operates scenic cruises in Milford Sound and Snoozes in Auckland central and Christchurch New Zealand.
History
JUCY was founded by Auckland brothers Tim and Dan Alpe in 2011 with 35 cars. Their father, Chris Alpe, founded Maui campervans in the 1980s. The business was operated from a small garage in Parnell, Auckland, New Zealand. In 2003, JUCY launched their custom built campervans for hire in New Zealand. JUCY also built its own manufacturing plant in Auckland.
In 2008, JUCY launched a fleet of 100 JUCY compact campervans for hire in Australia. Five years later in 2013, JUCY opened operations in Australia and by 2015 had a fleet of over 500 vehicles for hire.
In 2012, JUCY opened offices in the United States, initially offering larger motorhomes for hire. In 2015, JUCY offered 200 campervans for hire across the West Coast of United States in three locations; Los Angeles, San Francisco & Las Vegas.
In 2016, JUCY has more than 4000 rental cars and campervans across 16 branches in New Zealand, Australia and USA, 2 JUCY Snoozes in New Zealand, and 2 Cruise boats in Milford Sound New Zealand.
Cruise boat
Late in 2007 JUCY founded "Cruize Milford" and offered cruises in Milford Sound, New Zealand. In 2011, JUCY acquired the Milford Adventurer boat with a capacity of 100. In 2013, JUCY launched a 24m catamaran “the maiden of Milford” with a capacity of 200 and sold the Milford Adventurer was sold which still operates at Milford Sound. JUCY Cruise coach operates between Te Anau, and Milford Sounds.
In 2016 JUCY purchased a second Cruise boat in the Milford Sound - The Gem of the Sounds. The Gem is a luxury cruise boat ready to set sail in 2017.
Accommodation
In 2010, JUCY Hotel opened in Auckland Central. JUCY Hotel was rebranded JUCY Snooze in 2015. A second JUCY Snooze opened in Christchurch, NZ in 2016 as a pod hotel.
Awards
The company was named winner of the AUT Business School Most Innovative Business Model in International Business. JUCY was nominated in two categories; ANZ Best Business and AUT Business School Most Innovative Business Model in International Business, and was named joint winner along with NZ Merino.

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