Jordan Serlin

Jordan Serlin (born 1971, Glens Falls, New York) is an American businessman.
Career
Serlin was educated at Northfield Mount Hermon School, and attended the University of Southern California.
Named one of Silicon Alley Reporter's "Top Internet Entrepreneurs to Watch" in the 1990s, Serlin served as the Chief Marketing Officer for FortuneCity.com, helping to guide that firm to a $400 million Initial Public Offering, and a revenue sharing engagement with Time Warner, Inc., valued in excess of $100 million. Serlin was also the founding CEO for WeMedia.com, the first Internet portal for people with disabilities. He sold his interest in the company to a group of investors in 1999 for a non-published amount.
From 1999-2001, and since leaving his Cenuco post, Serlin served as a venture consultant, working with several venture capital and private equity firms. Specifically, he has operated numerous times as a turn-around specialist for problematic early-to-mid-stage technology companies. Serlin is still very active in this regard, and is closely associated with the South Florida chapter of the MIT Media Forum, as well as a current advisor to multiple venture capital organizations.
After 2001, Serlin became the U.S. CEO for privately held London-based Tenestra, Inc., a supplier of wireless digital video recording security systems. Customers included the British Customs Service, Polish Customs Service, BMW, Pelcor, United States Transportation Security Administration, and the United States Department of Homeland Security. With plans for an Initial Public Offering, Serlin instead helped to package and sell Tenestra's global operations to General Electric for an undisclosed sum.
Serlin has also served as a special technology commentator for thestreet.com, and has been a Congressional advisor on technology related issues since 1999. His career also has included previous roles at Warner Bros. Records, Inc., where Serlin was involved in product management, and at International Creative Management (ICM) in talent management.
Serlin served as President of Cenuco, Inc., a division of Ascendia Brands. Cenuco provides cellular software services, specifically live video transmission onto cellular handsets from closed circuit television systems. The company was a supplier for the United States Air Force, and other

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