Jason Falovitch

Jason Falovitch (born December 6, 1984) is a Canadian media and sports executive who founded PlayLine Sports, which is the largest sports lottery in the world.
Early life
Falovitch grew up in Toronto, Ontario and was raised Jewish. He went on to attend York University for college. He later earned a postgraduate degree in international business management from Seneca College. This was also where he met his new business partner — now UFC Hall of Famer — Michael Bisping. If the user's prediction is close to the outcome, they receive more points. In 2020, Mark Cuban purchased half of PlayLine. Following Cuban's purchase, PlayLine's numbers went up, as they are now the third-highest trafficked sports betting site and adding users at a fast rate. Falovitch co-owns, alongside Mark Cuban, one of the biggest sports accounts on Instagram @NBAmemes (4M followers). The account posts basketball-related memes daily. @NBAmemes boasts a 7.49% engagement rate, which is higher than competitors, including Barstool Sports (1.71%), ESPN (1.35%), House of Highlights (1.76%), and Overtime (2.53%), according to Social Blade.
Falovitch's PlayLine and Cuban founded a company together as a joint venture called Leverage Game Media, which seeks to catch basketball and sports fans' eyes through social media channels. Over the last thirty years, the foundation has successfully provided over one billion meals worldwide to victims of natural disasters. As the foundation's director, Falovitch brought many celebrities into the effort, including Celine Dion, LL Cool J, Snoop Dogg, Chris Tucker, Mike Tyson, and others.<ref name=":0" />
Metrics
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