Eros Innovations

Eros Innovations (E/I) is a venture creation group led by Sophie Watts that invests in and builds celebrity-based businesses. Its lead investor is Eros Investments, owned by the Lulla family.
History
Eros Innovations was started in 2020 by Sophie Watts. Watts is a media executive and co-founder of STX Entertainment, now Eros-STX. She departed the studio in early 2018, citing a desire to pursue more aggressive growth business opportunities. Owners of Eros Innovations include Eros Investments, a media and tech investment holding company whose affiliate companies include Eros Now. The parent company is owned and operated by Indian media baron Kishore Lulla.
Executive Management
Sophie Watts (CEO) is a British-born film and media executive. Alongside Robert Simonds, she was one of two original members of the global media company STX Entertainment, which owned and controlled assets including a movie studio (STXfilms), television studio (STXtv), virtual reality studio (STXsurreal), and a digital content studio (STXdigital). The article profiles Watts and Kiki Tyson, who is married to Mike Tyson.
Kristin Patrick acts as the company's President and CMO. Patrick joined Eros Innovations after a 6-year tenure at PepsiCo, where she began as the first-ever Global Chief Marketing Officer.
John “Johnny” Ryan Jr. joined Eros Innovations as Head of Production in 2020 where he leads all content initiatives, including the creation of Mike Tyson's Legends Only League. He was an Executive producer on the Tyson-Jones fight that Eros Innovations produced in November of 2020.
Mike Tyson's Legends Only League
In July 2020, E/I launched its first celebrity-backed venture, Mike Tyson's Legends Only League. Mike Tyson's Legends Only League (“Legends Only”) is a sports league founded by Mike Tyson and Eros Innovations that provides retired athletes the opportunity to compete in their respective sport. The competitions take place across all genres of sports including but not limited to U.S. football, soccer, cricket, tennis, baseball, basketball, auto racing and in multiple locations throughout the world.
The first event produced under Tyson's League and Eros Innovations was the Mike Tyson vs. Roy Jones Jr. Frontline Battle Exhibition Fight at the Staples Center in Downtown Los Angeles on November 28, 2020. In addition to the Mike Tyson vs. Roy Jones Jr. fight, the Jake Paul vs. Nate Robinson undercard bout received media attention. Leading up to the fight, there were concerns surrounding Tyson's health and fitness, specifically given his age and extended break from boxing.
Frontline battle was the highest selling PPV fight of 2020 with over 1.8 million PPV buys, the 8th most bought PPV fight of all time. Sports Illustrated and Forbes gave the event positive reviews.
In the months leading up to the Tyson vs. Jones Jr fight, Mike Tyson's Legends Only League partnered with Triller to produce a docuseries profiling Tyson and Jones’ return to the ring. The league also unveiled event specific merchandise which was featured in Complex Style.

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