Jack Bergstrand

Jack Bergstrand (b. 1958, Moline, Illinois) is an American business consultant, author of a book endorsed by The Drucker Institute on enterprise reinvention, and founder of Brand Velocity, Inc.. He specializes in knowledge work productivity for large enterprises and enterprise projects and frequently writes and speaks for sites and publications, including CIO Magazine, Directors and Boards, Business to Business, Information Week Business Technology Network, Boardmember.com, CFO.com, Training Magazine, the American Management Association's MWorld, CIO Update, and other international publications. He is also the author of Reinvent Your Enterprise, How to Make Knowledge Work Work for You, and Velocity Insights.
Beginnings
He began as a businessperson in 1979 and led and restructured the global information technology function for The Coca-Cola Company, and was chief financial officer, head of manufacturing and logistics for Coca-Cola Beverages, and was the corporate head of distribution, as well as chief marketing officer and division manager in New England for Coca-Cola Enterprises.
He was a Sloan Fellow at Stanford University's Graduate School of Business, where he earned a masters degree in management. He also earned a masters degree in advertising from Michigan State University, was a doctoral candidate in Executive Leadership at George Washington University when doing research on knowledge work productivity, and earned a masters degree in education and human development from that institution. In 2001, he began working full time on knowledge work productivity and created the consulting firm Brand Velocity, Inc. based on knowledge work productivity principles. As part of this work he also developed the Strategic Profiling knowledge work productivity profile instrument and Action Planning process linked to his work at George Washington, and wrote the book, Reinvent Your Enterprise to establish an explicit system for knowledge work productivity in large enterprises and large enterprise projects. Endorsed by The Drucker Institute, the book describes a knowledge work productivity prototype, and identifies core adaptation principles.
Research
Bergstrand’s research on knowledge work productivity integrates more than 30 years working in a large global corporate environment, the work of more than 200 writers and business scholars, and the use of his company to prototype and refine knowledge work productivity principles and practices as the next frontier of management.
A key part of his work has been to develop a knowledge work productivity system based on the work of Peter F. Drucker, Gibson Burrell, Gareth Morgan, Talcott Parsons,and Norbert Wiener. The overall framework, based on knowledge, work, subjectivity, and objectivity follows a cybernetic process to holistically improve knowledge work productivity - from Envision to Design to Build to Operate.
Application
There are several applications of Bergstrand’s work on knowledge work productivity. The first is with large enterprise projects that translates subjective knowledge, objective knowledge, objective work, and subjective work into four primary knowledge work productivity questions:
* Envision - Where do you intend to go and Why (Subjective Knowledge based)
* Design - Therefore, What do you intend to do and When (Objective Knowledge based)
* Build - Therefore, How can this best be done (Objective Work based)
* Operate - Therefore, Who is responsible for which tasks (Subjective Work based)
Book
Reinvent Your Enterprise (ISBN 1-4392-1985-0) is a book by Bergstrand on knowledge work productivity management.
The book builds upon work from Peter F. Drucker. It integrates research from insights and examples from nearly 200 scholars to establish an archetype for organizations to better manage knowledge work productivity.
In Reinvent Your Enterprise, a new management system was developed based on the work of Peter F. Drucker, Gareth Burrell, Garth Morgan, Talcott Parsons, and Norbert Wiener. Endorsed by The Drucker Institute, the book describes a knowledge work productivity prototype, and identifies core adaptation principles.

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