The Integrated Media Association is a nonprofit organization based in Atlanta, Georgia. Mission iMA’s mission is to facilitate a transition in public media to a truly innovative and collaborative industry. Public Media Conference A significant focus for IMA is organizing an annual Conference for public media professionals. The annual conference is seen as an opportunity to bring together individuals who are focused on innovation and advancing the industry so they can learn about the creative activities from around the country along with relevant technology trends and directions. The 2011 conference will be held in Austin, Texas in partnership with SXSW Interactive Festival. iMA Member Services iMA is a membership based organization. Membership is at an organizational level and allows all employees of member organizations the following types of benefits: discount on annual conference, education services, access to an industry content and information database, industry-wide station contacts & information, industry calendar of events, industry asset database, recommendation database, white papers and research, on-line community access, collective purchasing power and more.