Insemtives

INSEMTIVES is a European funded project with the objective to bridge the gap between human and computational
intelligence for the semantic content authoring.
Purpose
The objective of INSEMTIVES is to bridge the gap between human and computational intelligence in the current semantic content authoring R&D landscape.
"One can observe only limited involvement of users in building ontologies, which is one of the reasons that may explain the shortage of current, high-quality domain ontologies. While the technical aspects of collaborative ontology engineering are already an established research topic, little attention has so far been dedicated to the incentive structures of ontology construction and usage, i.e. research on the motivations for people to contribute to an ontology or to adopt it"
The project aims at producing methodologies, methods and tools that enable the massive creation and feasible management of semantic content in order to facilitate the world-wide uptake of semantic technologies. The availability of a critical mass of useful machine-understandable data and the natural limitations of automation in semantic content creation-related tasks are hampering the worldwide uptake of semantic technologies. Technologies and applications are not designed to provide incentives and motivation for users to engage in manually creating semantic content or extending and revising existing one.
"Weaving the Semantic Web requires that humans contribute their labor and judgment for creating, extending, and updating formal knowledge structures. Hiding such tasks behind online multiplayer games presents the tasks as fun and intellectually challenging entertainment".
Case studies
Corporate Knowledge Management with OKenterprise
The tremendous growth of information on the internal portals of enterprises complicates access to the right asset of information in the precise moment and slows down the workflow. Information on the portal can be organized according to various categories which represent different perspectives, aims, degrees of world interpretation, and interpretation schemas, people may use. The overall objective of this case study is to extend and further develop a corporate social network tool OKenterprise that enables semantically-enhanced knowledge acquisition and knowledge management in enterprise settings. The case study consists in integrating and validating of semantic content authoring tools, the annotation platform as well as incentives driven models and methods into the resulting corporate knowledge management portal.
Marketplace for Web services
The second scenario defines the annotation of artifacts available through the Web APIs marketplace SEEKDA. The scenario is based on a storyboard involving users of the platform with various motivations to annotate resources collected for the benefit of the portal and its users. The main objective of this case study is to apply the incentives models and the methodologies for semantic content authoring developed in the project to provide better experience to users and service providers using the seekda portal for Web services.
Virtual Worlds
The particular scenario is sketched for the virtual worlds on the example of “My Tiny Planets". It is an online community which is specially moderated for younger children (aged 7-13 years), where they can create their own characters and environments, play games, take part in some educational quizzes and competitions. There can be purchased virtual goods (MTP Stars). Paying with these stars children can customize their online environment. Besides the other games presented on “My Tiny Planets”, there will be a possibility for children to play “games with a purpose”.
The main objective of this case study is to apply the incentives model and the methodologies for semantic content authoring in the media production domain. An innovative scenario involving participants of online virtual worlds will evaluate collaborative consensus creation with the goal to create high-quality metadata for media assets and user generated content. Multimedia annotation heavily relies on human input therefore it is expected that the tools and methodologies applied to this domain decrease costs dramatically. Therefore the goal is to provide a live evaluation of annotation of disparate media types within a variety of contexts by a highly varied group of users in order to achieve maximum consensus of definitions, and to extend this into more generic activities for general purpose media definitions.
Partners
* STI Innsbruck is a research group working on the Semantic Web, Semantic Web Services and Service Oriented Architectures. Starting as a research group under the guidance of Prof. Dieter Fensel in 2003, it has officially been turned into an independent research institute at the University of Innsbruck as of January 2006.
* University of Trento
* Pepper's Ghost Productions is a computer animation and interactive design company. It is producing and marketing original material for broadcast television, the internet, interactive multimedia and traditional print-based delivery.
* seekda seekda OG is an Austrian spin-off company of the Digital Enterprise Research Institute (DERI Innsbruck) at the University of Innsbruck. seekda developed the first global Web Service Search Engine based on focused crawling, allowing access to publicly available Web Services.
* Ontotext is a semantic technology lab of Sirma Group Corp. It was founded in year 2000 and at present employs about 30 researchers and engineers. Ontotext is focused on research and core technology development for knowledge discovery, management, and engineering, Semantic Web and Web Services.
* [http://www.tid.es/en Telefónica Investigación y Desarrollo (I + D)] is the innovation company of the Telefónica Group. Owned 100% by Telefónica, this subsidiary was formed it 1988, with the aim of strengthening the Group's competitiveness through technological innovation. Since it was founded in March 1988, its results have been directed at developing high-quality telecommunication products, services and systems.
* The research group Information Systems and New Media at the University of Siegen investigates the development, introduction and appropriation processes of cooperation and media systems. This class of applications supports the interaction among human actors within social systems.

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