ING Compare Me is an online financial planning tool from ING, U.S. The site allows investors to create a profile by entering some simple background information, along with optional details, such as their hobbies and interests. They can then access a number of different personal finance categories, answer a variety of straightforward questions, and quickly find out how they compare to people just like them. The tool doesn’t require names, email addresses or identification, so the process is completely anonymous.
INGCompareMe.com was launched in and since then, has had over a million page views according to Denis-Martin Monty, director of strategic innovation for ING U.S. Retirement Services.
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