|
Infegy is a social media analytics company created by CEO Justin Graves and headquartered in Kansas City, MO. In February 2011, Infergy's Social Radar tool received media attention for using collected data from past NFL SuperBowls to highlight trends in social media chatter that correlate to the SuperBowl champion. The data showed that the winner of the Super Bowl in recent years was the team with the most online chatter. The Green Bay Packers were the team with the most online buzz, and they won Super Bowl XLV, as Infegy stated in the press release. The story was picked up and featured on Mashable.
|
