Industry or market research

Industry or market research is the acquisition of corporate intelligence on a broad range of issues including:
* Macroenvironment
**economy
**government
**law
**technology
**ecological
* Market analysis and competitor analysis
**market definition
**market size
**market segmentation
**industry structure and strategic groupings
**Porter 5 forces analysis
**supply chain
**competition and market share
**competitors' strengths and weaknesses
** SWOT analysis
**market trends
* Consumer analysis or marketing research
**nature of the buying decision
**participants
**demographics
**psychographics
**buyer motivation and expectations
**loyalty segments
Industry and market research business
Well-known analyst firms include Canalys, Forrester Research, Gartner, IBISWorld, and IDC.

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