HomeTips.com

HomeTips.com is an informational Web and book publishing business based in Glendale, California. Founded in 1996 by
author and home improvement expert Don Vandervort, HomeTips has produced numerous home improvement books and Web domains. HomeTips.com, the company’s primary domain, is one of the oldest and most popular home improvement sites on the Web.
Early Years
HomeTips began in a backyard clubhouse. Seeking a quiet, woodsy spot for writing home improvement books and magazine articles, author Don Vandervort converted the bottom floor of his sons' two-story "treehouse" into a small office. He launched HomeTips.com from that office in 1997 as an online portfolio to promote the sale of his books and the licensing of content to Web companies such as Microsoft.
Book Publishing
In 1999, Vandervort moved to larger offices in Glendale, California, and assembled a team of editors, writers, and artists. The company’s first major project was writing and developing for publication the Lowe’s Complete Home Improvement and Repair book, which was published in 2000.
Other books written and produced by HomeTips include:
* How Your House Works (Ballantine)
* The Home Problem Solver (Perseus)
* Patio Roofs & Gazebos (Sunset)
* Barbecues & Outdoor Kitchens (Sunset)
* Building Birdhouses (Sunset)
* Curb Appeal (Sunset)
* Lowe’s Complete Kitchen (Sunset)
* Lowe’s Complete Bathroom (Sunset)
* This Old House Complete Remodeling (Sunset)
* Lowe’s Complete Home Improvement & Repair 2ed. (Sunset)
Web Business
The HomeTips Website began running Google AdSense advertising throughout the site in 2003. This relatively new advertising model provided an easy way for this small content business to populate revenue-generating advertising throughout the site, which had grown to several thousand pages of expert information. This became a major turning point for HomeTips, as the revenue derived from this advertising made it possible for the staff of home improvement writers and editors to transition from book publishing to content creation and site building. HomeTips became a "poster child" of Google AdSense success stories .

Main Menu

See Also

Main Menu