Hollow corporation

A hollow corporation is a corporation which fails to consider its stakeholders, recognisable by a tendency to ignore the wider influencer network.
Hollow corporations consistently fail to map their stakeholders, leaving them both unaware of who their wider stakeholder network consists of and unable to gauge the influence that each member of that network might yield.
Typically, a hollow corporation will focus heavily on sales generation and brand exposure, rather than focussing on strengthening reputation within a wider community. Vivader-Cohen claims that rather than existing as an inherent property of an organisation, reputation is a perceptual phenomenon emerging from observers’ collective judgements about an organisation’s performance over time in areas observers deem to be important. With the stakeholder network now transcending digital and traditional streams along with geographic locations and interest groups, protecting that reputation becomes more important than ever.
The concept of the hollow corporation was recently explored in a report by Hotwire, in an attempt to clarify the importance of differentiating the activist stakeholder from the silent majority.

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