Hipi

Hipi is a short form video sharing social network service. Made in India, the platform allows brands and merchants to harness storytelling and product discovery in a changing retail marketing environment. The platform includes the most recent effects and emoticons, stickers and short videos that last between 90 seconds to one minute. These include music, dancing, comedy, acting, and traveling humor. Around 43 million users have signed up to the new short video platform Hipi on the app. Hipi has onboarded creators such as Bhuvan Bam, Be YouNick ++, Shraddha Arya, Daljeet Kaur and Vatsal Seth. Hipi added kids video content available in Hindi, English, Marathi, Tamil, Kannada, Telugu, Bengali, Malayalam, and Bhojpuri.
Talent hunt campaigns
Hipi G.O.A.T
In November 2021, Hipi launched a virtual singing talent hunt called Hipi G.O.A.T (Hipi Greatest of All Time) judged by Grammy nominee and playback singer Shilpa Rao and hosted by Rupali Jagga, commonly referred to as The Shakira of India. G.O.A.T was an 8-week long contest with over 45,000 singing entries. The contest had two co-winners - Chirag Tomar and Sireesha Bhagavatula. They got a chance to perform at the finale of Sa Re Ga Ma Pa along with Shilpa Rao.
Post winning Hipi G.O.A.T, Sireesha got her first major playback singing break with AR Rahman.
In-video shopping
Hipi announced its 'in-video' shop button in November 2021 that allows users to shop products from the video content.

Main Menu

See Also

Main Menu