Hero image

A hero image is a prominent image as part of a design.
In web design, a hero image is a large web banner image, prominently placed on a web page, generally in the front and center.
In retail and wholesale marketing, a hero image is an image of a product or service that is being advertised, generally portrayed outside everyday activities.
Usage
The hero image is often the first visual element that a visitor encounters on the site. It is intended to present an overview of the site's most important content.
A hero image often consists of image and text, and it can be static or dynamic (e.g., a rotating list of images or topics). It can also be displayed via scripts with animations.

The content presented varies with the purpose of the site: it can be relevant news about the site, specific site-links, or—in the case of e-commerce—the best-selling or strategically placed (e.g. highest-margin, hence most profitable) products or services.

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