Griffin de Luce

Griffin Sean de Luce (born Sean Lucey, Boston, MA, July 12, 1970) works as a speaker, consultant, systems theorist, author, designer, photographer, inventor and futurist. He resides on the West Coast of North America in Northern Nevada near Lake Tahoe.
De Luce built the first distributed, panel-based automated web measurement tool (Sounder) for Neilsen Media Research and the first secure web-based file storage operating system in 1996. De Luce also invented and popularized terms such as "meta-geographic", "meta-local", "meta-social" and "meta-media." Each term describes a property or group of properties within the domains of the physical and/or electronically mediated online (web) and virtual environments.
De Luce began writing about technology in 1994 (after leaving J.P. Morgan's Global Technology Organization) for Ziff Davis (MacWEEK) He also consulted to Netscape Corporation and other Web 1.0 companies. de Luce is currently at work on an upcoming book: "What You Measure, You Create" and is also the founder and publisher of AppleToday.com, Greenscan.org and CTO of LexusHybridLiving.com. In 2007 after building a VR version of the Fifth Avenue Apple Store, de Luce was called "the world's biggest Mac fanboy" by Boing Boing.
De Luce has consulted to organizations around the world including State of the World Forum, Middle East Broadcasting Center, Time Warner, America Onine, IBM, Apple Computer, McKinsey & Co. Japan, Deloitte, J. Walter Thompson and others. Additional clients within the American government have include the Securities Exchange Commission and the Internal Revenue Service. De Luce has served as CTO for Strike.TV (during the Hollywood Writers Strike ), LexusHybridLiving.com, Green.org, Solar.com and others both inside and outside of the alternative energy and sustainability movements. His primary professional activities are through MetaSamurai.com, a consulting, design and development practice focused upon building and growing social movements through the use of social media, new media and traditional media channels.

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