Graham Jules

Graham Jules is a London businessman best known for his book, Business Zero to Superhero, and the subsequent legal battle over the use of the word “Superhero” that took place in 2014.
Early life
Jules was born in London in 1967. He became a computer technician for various London financial firms. This would lead Jules to form Blam! Studies and Blam! Records, a music production company which would go on to release a number of tracks before it closed in 2000.
=== Founding of Blam! ===
Jules launched Blam! Studios from his apartment in 1990, borrowing the name from an American pop art painting by Roy Lichtenstein. Blam! Studios provided a place where Jules could collaborate with underground and experimental artists who had trouble accessing equipment.
Jules launched the music label Blam! Records in 1992. Jules and Blam! Records quickly gained a reputation for turning “experimental music into hits” by mixing the two music genres of four-to-the-floor and two-step which led to many “limited edition re-releases”. that stated the word “superhero” was a trademark jointly owned by the companies and that Jules had “infringed on their intellectual property”. The letter asserted that Jules’ use of the word “superhero” would cause “confusion and dilute their brand”. as he went to court to establish the fact that the word “superhero” has become so widely used that it was part of “everyday language”
Marvel and DC offered Jules several thousand pounds to change the title of the book, but Jules refused and continued to fight Marvel and DC in court for another two years. He filed an application requesting the UK IPO office to review the validity of the “superhero” trademark.

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