|
GBIN
|
|
Global Brand Identification Number (GBIN) is an independent identifier for brands. GBIN Brand identifiers are used to look up brand related information in a database or to link different brand systems and portals. GBIN also supports brand hierarchy or brand architecture information. The following brand types are part of the GBIN standard: *Trade Brands (corporate brands, organization brands, holding brands), example: PepsiCo *Product Brands, for example: Pepsi *Product Line Brands, for example: Pepsi Max The uniqueness and universality of the identifier is useful in establishing which brand in one database corresponds to which brand in another database, especially across organizational boundaries. The GBIN code consists of 10 numbers and uses the ISBN/10 checksum logic. |
| < Prev | Next > |
|---|
Main Menu
| Home |
| Articles |
| Search |
| Submit Article |
| Contact Us |
| Donate to Wikibin |
