Gary Halbert, the prince of print as many call him is one of the foremost copywriter of this century. Many of the top copywriters hold Gary to be the best copywriter in the world.
Gary's sales letters probably reached more homes in the United States than any other copywriter.
His coat of arms letters is one of the more famous letters and it's that particular letter that's claimed to have been mailed to more homes in the US than any other copywriter's work.
Gary's work will forever influence the copywriting industry.
Gary died in May 2007 in his sleep at the age of 65. Many of Gary's words of wisdoms can be read at his archived newsletter at www.thegaryhalbertletter.com
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