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Frank van den Driest
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Frank van den Driest (born December 11, 1963 in Ambt Delden) is a Dutch global marketing consultant and brand expert. In 2000, van den Driest co-founded EffectiveBrands with business partner Marc de Swaan Arons, a global marketing marketing consultancy with offices in New York, London, Amsterdam and Singapore. Career Prior to his career at EffectiveBrands, Van den Driest has worked in executive management roles for BBDO, GfK, and the PositioningGroup. Besides being a coach to many CMOs, Van den Driest has lectured at various MBA programs and led many global brand excellence programs. In 2010, Van den Driest co-authored with business partner Marc de Swaan Arons The Global Brand CEO: Building The Ultimate Marketing Machine, a book that presents frameworks and tools for global marketers that "help unlock the value of global brands." |
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