The Ford Ovoid design was a school of design which encompassed the Ford range of vehicles in the 1990s in both European and US markets. The inspiration for the aesthetic was the oval Ford badge. The oval design became manifest in details such as repeating indicators on the sides of vehicles, the interior clock, door handles and most controversially the radiator grille.
This design aesthetic was phased out for the new generation of vehicles from the late 1990s with the introduction of the Ford ‘New Edge’ design as first exhibited on the Mk I Focus in 1999 and Mk III Mondeo in 2000.
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