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FitLifeDXB
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FitLifeDXB is a personal training and wellness business headquartered in Dubai, United Arab Emirates. Established in January 2016, the company has business lines in personal training, fitness classes, yoga, online or virtual training and corporate wellness. FitLifeDXB organized and ran the inaugural New Balance UAE Fittest Trainer competition in September 2016 where after a series of grueling events designed and adjudicated by FitLifeDXB, the fittest male and female trainers in the UAE were crowned. As at December 2016, the company had approximately 6 personal training staff, in addition to administration support staff, with stated plans to grow to 10-12 personal training staff during 2017. The company maintains that its personal trainers earn 30-40% more than the UAE industry average due to the superior marketing and service infrastructure offered by the company FitLifeDXB has entered corporate tie-ups with GuavaPass and ClassPort to increase marketing distribution for its fitness classes. 
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