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Ferroconcrete
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This article is about the branding company. The term "Ferroconcrete" may also refer to reinforced concrete. Ferroconcrete is a full-service branding agency based in Los Angeles, California. Founded in 2006, the company specializes in branding, strategic planning, and motion graphics. Work Ferroconcrete was founded in 2006 by creative director Yolanda Santosa after being hired to create the branding for the frozen yogurt brand Pinkberry. Ferroconcrete helped to transform Pinkberry from a single West Hollywood frozen yogurt shop into a worldwide brand. The studio’s clients include TNT, TBS, TCM, Skywatch, Hustler Toys, Echo Beverages, Coola Suncare, and mptv. Ferroconcrete is also responsible for früute, a brand of gifts, tarts, and cookies. Awards and Recognition Fast Co. Design - TBS, Our 11 Favorite Branding Projects of 2011 Print Mag Regional Design Annual - Hustler, Nov 11 Communication Arts Webpick, Aug 11 Water Innovation Awards, Best Environmental Sustainability Initiative - Echo, Nov 10 Communication Arts Award - Design Annual 51, Jun 10 GD USA American Web Design Awards 09 AIGA XCD Cultural Design Competition Judge, Jun 09 AIGA Y Design Conference, Speaker, Mar 09 GD USA American Design Award 08 IDA Awards 08 ADC Young Guns 6 Recipient 08 Communicator Award 08 AIGA Gain Business + Design Conf., Oct 08 AIGA UCLAX, Speaker, Jun 08 Art Center 3x3, Speaker, Jun 08 
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